How Do You Make Money on TikTok?
Don’t worry; you’re not the only one curious about how to cash in on TikTok. Many people see TikTok as a potential goldmine but find making money on the platform a bit mysterious. While it may seem confusing, the reality is TikTok offers plenty of ways to monetize your content. Here, we’ll break it down for you—13 proven ways to make money on TikTok in 2024.
TikTok started out as a Gen Z-exclusive app, but it has since exploded into one of the most powerful social media platforms in the world. Its influence is so massive that some countries have even considered banning it due to concerns about data privacy. Despite the uncertainty surrounding TikTok in certain markets, it remains a platform with the highest number of active users globally, and it continues to grow. This makes it a prime space for content creators, brands, and entrepreneurs who know how to leverage it.
In early 2023, TikTok introduced the Creativity Program Beta, which promised creators the potential to earn 10x more. This program incentivizes creators to produce longer videos (over one minute), increasing opportunities for those looking to make money on TikTok. But how do you do it?
Let’s dive into the 13 ways you can monetize TikTok in 2024.
13 Proven Ways to Make Money on TikTok in 2024
- TikTok Creativity Program The Creativity Program, which replaced the Creator Fund, is available to those with at least 10,000 followers and 100K video views within 30 days. Once eligible, you can earn consistent revenue based on the performance of your content. The more engaging and popular your videos, the more money you can make.
- Sell Merchandise TikTok allows you to sell your own products or branded merchandise directly to your followers. Whether it’s t-shirts, mugs, or tote bags, you can set up an online store and promote your items to your most loyal fans, creating a personal connection while building your brand.
- Sponsored Posts and Partnerships With over a billion active users, brands are eager to collaborate with creators to tap into TikTok’s huge audience. The TikTok Creator Marketplace helps connect eligible creators (with 10,000+ followers) to brands, allowing for sponsored content and partnerships that can turn your influence into cash.
- TikTok Shopping TikTok Shopping lets you sell products directly through the platform. You can add a shopping tab to your profile where followers can browse and purchase your products without leaving the app. Mentioning your products in your content can help drive sales, but be careful not to overdo it.
- TikTok Ads Ads on TikTok are an effective way to drive traffic to your store or website. Whether it’s in-feed image ads or full-screen TopView ads, TikTok ads can boost both your following and sales, helping you make money through product promotions or email campaigns.
- Go Live for Virtual Gifts TikTok’s live-streaming feature allows your followers to send virtual gifts, which can be converted into cash. Live streaming is a great way to engage with your audience in real time, and many users are generous with gifts to creators whose content they love.
- Patreon Subscriptions Encourage your TikTok followers to support you on platforms like Patreon, where they can access exclusive content. Creators often offer perks such as early access to new content or physical gifts to subscribers, turning loyal followers into regular income through monthly subscriptions.
- Collect Tips TikTok has a tipping feature that lets users tip you directly. Fans can show their appreciation by leaving a tip, so make sure your content is engaging enough to earn those contributions.
- Affiliate Marketing By promoting products through affiliate links in your bio or videos, you can earn a commission on sales made through your unique link. To succeed, ensure the products align with your audience’s interests and create organic content around them.
- Promote, Create, and Sell Music TikTok is known for its viral music trends, making it a great platform for promoting and selling your own music. If you’re an artist, you can use TikTok to get your music out there or even get paid to feature specific tracks in your content.
- Become a Brand Ambassador Unlike one-off sponsored posts, brand ambassadors work with companies on a long-term basis, creating regular content for compensation and free products. Look for brands that align with your interests and see if they offer ambassador programs.
- Build and Sell TikTok Accounts If you have a talent for building large TikTok followings, you can sell those accounts to businesses or individuals looking for a head start. Target specific niches that might appeal to potential buyers and create engaging content around those topics.
- Crowdfunding Use crowdfunding platforms like Kickstarter to raise money for projects or causes, and encourage your TikTok followers to contribute. You can offer them rewards or incentives to support your campaign.
Frequently Asked Questions
- What do I need to monetize my TikTok account in 2024? To monetize on TikTok, you’ll need a pro/creator account with at least 10,000 followers and 100,000 views on a video within the last 30 days.
- Do I need to be verified to make money on TikTok? Verification isn’t necessary, but it can boost your credibility and increase monetization opportunities.
- What is a qualified TikTok view? A qualified view comes from distinct, authentic views on your videos, excluding any fraudulent or promoted views.
In Summary
TikTok is a powerhouse for short-form video content, offering endless opportunities to monetize your presence. Whether you’re an influencer, a business, or a creator, understanding the platform and how to engage with its audience can lead to real financial rewards. The key to making money on TikTok is creating content that resonates with Gen Z and millennials, staying consistent, and leveraging TikTok’s various monetization tools.
